In aiming constantly to improve our communication processes with families, the following principles guide our thinking:
- All communications should be clear, specific, accurate and effective.
- We actively seek to engage with parents.
- We recognise that everyone has their own preferred method of communication, as well as availability, and we aim to accommodate these, wherever possible.
- We continually seek to refine how we communicate with parents in order to provide all the information they need to be active partners in their child’s learning journey.
- We are committed to being a ‘listening’ school and always welcome parents who want to meet with our staff, in person, or wish to contact them via email.
The purpose, or mission, sitting behind this strategy is to support and enhance the work of the School through effective communications, positively promoting the School’s work to its various audiences through a variety of appropriate medium, chosen as the most appropriate for that message to reach them effectively.
The kinds of information which a School communicates to families has changed little in decades, unlike the means used to make that communication. Broadly, they are:
- Promotion of school “happenings” and news (e.g., achievements, events, etc.);
- Joining and leaving information (admissions, secondary transfer, vacancies);
- Time-critical school information (e.g., emergencies, closings, policies, statutory requirements etc.); • Ongoing, procedural communications and information exchange.
- PTF events and other important parent-related issues.
- Leadership and education improvement ideas (e.g., parent resources);
- School funding and community outreach (including fundraising);
- Stories and images of the School’s successes and impact on the community.
This document seeks to detail the different channels the School uses both to keep parents informed about the curriculum, assessment, news, events and activities, but all with the overarching aim to deepen a family’s engagement and investment in the School. It focuses on print and digital media and therefore excludes face-to-face conversations, more formal appointments and meetings and Parent-teacher consultation meetings.
Main Channels of Communication
This school utilises six main channels through which it seeks to communicate with parents. Each of these methods of communication has different purposes. Here is an explanation as to what we use each communication platform for: